Frequently Asked Questions

A QR code or Quick Response code is a form of barcode that can commonly be read by smartphones, either natively or via a downloadable (free) app which can decode the content - usually a web address, sms message, phone dialer etc. They effectively bridge the gap between offline and online, allowing real world consumers to access digital information via their phones.

By engaging consumers while on the move, QR codes offer an unparalleled opportunity to for businesses to present dynamic and compelling content or offers to a "smart" market that is already savvy to making purchases via new technology.

QR codes have become synonymous with discounts and special offers and this is what consumers have come to expect. Second to that, QR codes are an efficient means to deliver product information and instructions or possibly directions to your location, opening hours, customer support etc.

QR codes belong in the real world and should form an integral part of your printed marketing material. Business cards, brochures, flyers etc should all incorporate a general QR code that directs to a mobile website. Furthermore you should generate new QR codes as strategic marketing tools and these should direct to specific mobile landing pages - use them on all manner of printable promotional items such as magazines, flyers, newspapers, t shirts, banners etc

Yes indeed and it can happen in many ways: mobile coupons and offers can be shared by consumers, possibly even go viral if the offer is good enough and drive more local traffic to your store or you can simply collect customer information in the form of a mobile list, which you can then market to on a regular basis.

Now that QR codes are becoming more widely accepted and they seem to be cropping up everywhere, it has become necessary for successful QR codes campaigns to stand out from the monotone ones in order to attract a "scan". Also QR codes should  feature a call to action or an indication of a potential reward, thereby increasing the likelyhood of more scans.

Most of the times QR codes are used to direct the scanner to a mobile optimized website page and thereby lies the problem in that the QR code is forever hardcoded to that page. With a dynamic QR code the landing page destination can be changed (redirected) at any time without having to alter the QR code itself - meaning all instances of your QR code that exist out in the wild can have changeable content!

Absolutely - There's more to QR marketing than meets the eye! Aside from creating a funky QR code that begs to be scanned there are all manner of other things involved - QR management and tracking, split testing, landing page creation, print media artwork etc. Please get in touch via our Contact Us page.