QR Code Marketing

QR Code Marketing

QR Codes are often misunderstood and misused by marketers which has lead to their relatively slow uptake in the US and Europe.

The recent upsurge in mobile internet and smartphone sales means QR codes are enjoying a revival.

The marketing opportunity is beyond massive but to be successful, there are criteria and guidelines to adopt with each QR campaign.

We can work closely with you to ensure that your QR campaigns are a success; meanwhile here are a few pointers worth remembering:

1. QR codes that lead to a webpage must lead to content or pages that are specifically optimized for display on mobile screens – No desktop websites allowed!

2. Users must be rewarded for their efforts – If the prospect feels let down by the experience then the campaign is flawed – offer special discounts, coupons, unique pricing or any other relevant reward.

3. Use custom designs that stand out from the crowd and encourage the user to scan – add a call to action or indicate a reason for scanning, e.g. “Scan code for exclusive deal”.

4. Capture your prospects details (email or mobile number) and add them to your opt in sales funnel. Regularly update your prospects with relevant offers or information and be sure to give them a means to opt out if necessary.

5. Use QR codes within your social marketing – Our “socialize” QR codes can be used for generating facebook like or twitter “retweets”.

6. Use QR codes decisively – have a clear goal of the entre QR campaign and be sure to monitor its effectiveness.

7. Continuity – don’t just run a one off campaign. Mobile marketing is huge right now and QR codes offer a unique opportunity of your business to capture a slice of this new and rapidly growing market.

8. Branding – Let us create a special “branded” QR code that you can add to your company stationery, livery and website.

9. Be sure to use dynamic URL’s when linking QR codes to WebPages to allow printed codes to be redirected to another URL at some future date, without the need to reprint the codes themselves.

10. Include QR codes into your marketing mix and regularly monitor your results. Dynamic QR codes can incorporate racking information.