Where can they be used?

QR codes belong in the real world and should form an integral part of your printed marketing material. Business cards, brochures, flyers etc should all incorporate a general QR code that directs to a mobile website. Furthermore you should generate new QR codes as strategic marketing tools and these should direct to specific mobile landing pages – use them on all manner of printable promotional items such as magazines, flyers, newspapers, t shirts, banners etc